There are twenty-five chapters chock-full of pointers and guidelines…and actual anecdotes that drive home the lesson. Over 100 suggestions for titles, dozens and dozens of exciting new ideas, samples of 50 dramatic opening and closing paragraphs, and an extraordinary instrument to measure and rate your Case Statement.
No matter what your interest and requirement— Case Statements, brochures, Appeal-Letters, Acknowledgements, Planned Giving Invitations— Making the Case is the perfect book for you. For anyone who writes (or loves good writing), this book is a must.
The CD is all about Making The Case. Here's what Jerry did. He sat down with Ted Nace. Ted asks the questions. Jerry responds.
It's dynamite...insightful and penetrating information you won't find anywhere else.